The Modern Mediasphere Blog
There are lots of great blogs about new media technologies. Most of these give us pointers to new tools, but they lack context. There are lots of extremely valuable discussions going on about the big picture and shifting models, but most of those are focused on generalities.
I find what many professionals who are closest to the everyday media
decisions and "transactions" need is solid examples of how modern media
is being used, and specific ideas about how to put it to work for
themselves.
So, I started this blog with the goal of helping people new to modern media (new media) find out what new and emerging media mean - practically - to them, their business, their practices, and the people who touch those businesses. I want to help answer the question "what is [insert new media here] good for?" It is the number one question we get from our own clients and the people we meet through our presentations and seminars. The immediate next question is, "so, what does it mean for me?"
I'm committing to answering these questions specifically via this blog. I’ll be pointing to new models and new media technologies, examine how they are being put into use, what trends they express, and give ideas on how they fit into professional communications programs or strategies.
For the more new media "tuned-in" my hope is this helps you keep up on new media trends and technologies, but I also hope you will your add your comments and expertise - and by doing so add to everyone's enlightenment.
And so we begin to explore the Modern Mediasphere.
Sounds like a great idea for a blog and much needed. With so much discussion on so-called PR blogs about who's blogging, who's using RSS, who's podcasting and all the cool new web 2.0 tools coming online every day, I've found there is a real gap in the conversation.
It sounds like you're going to answer the inevitable "so what?" question that those who have yet to drink the Web 2.0 Kool-Aid seem to ask either directly or with blank stares.
I started my blog recently to talk about the PR industry in general from my perspective and I've tried to stay away from writing about web 2.0 unless I have a real answer to the "so what?" question.
I hope you'll answer lots of those for me. I look forward to linking to you from time-to-time.
Posted by: David Jones | January 17, 2006 at 05:10 PM
David, first, congrats on your new blog! Enjoy your blogging!
I will indeed be working hard to answer that question. It's all very fun and exciting stuff, but putting it to good use for business communications isn't all that intuitive. But, wow, it just feels so uncool to ask the quesion, yes?
No way! I hope we're all asking often and deeply for the sake of our clients and for our own stretching.
Posted by: Linda Zimmer | January 18, 2006 at 04:56 PM