There are lots of great blogs about new media technologies. Most of these give us pointers to new tools, but they lack context. There are lots of extremely valuable discussions going on about the big picture and shifting models, but most of those are focused on generalities.

I find what many professionals who are closest to the everyday media decisions and "transactions" need is solid examples of how modern media is being used, and specific ideas about how to put it to work for themselves.

So, I started this blog with the goal of helping people new to modern media (new media) find out what new and emerging media mean - practically - to them, their business, their practices, and the people who touch those businesses.  I want to help answer the question "what is [insert new media here] good for?"  It is the number one question we get from our own clients and the people we meet through our presentations and seminars. The immediate next question is, "so, what does it mean for me?"

I'm committing to answering these questions specifically via this blog.  I’ll be pointing to new models and new media technologies, examine how they are being put into use, what trends they express, and give ideas on how they fit into professional communications programs or strategies.

For the more new media "tuned-in" my hope is this helps you keep up on new media trends and technologies, but I also hope you will your add your comments and expertise  - and by doing so add to everyone's enlightenment.

And so we begin to explore the Modern Mediasphere.